Even the best B2B marketers and business owners can use a little advice—and new ideas—every now and then. With that in mind, we are sharing six secrets to social media marketing success:

  • Start with the Right Strategy
    Align with the goals of your department. That’s a good starting place. In most cases your department strategy should also align to a larger corporate strategy. We don’t want a communication strategy that is at odds with our service strategy.
  • Know Your Objectives
    Tie your social media activities to existing objectives, such as increasing online sales, driving web traffic or boosting attendance at your next webinar or offline event. Set a reasonable target, see what happens and use it as a benchmark for future campaigns.
  • Deliver Relevant Content
    Deliver the right content, at the right time, in the right channel to the right customer (or partner). Relevant content happens as a result of listening, thought leadership, Google insights, and community sentiment.
  • Develop Meaningful Relationships
    Use social media as a platform for developing relationships. Show your thought leadership by answering questions on LinkedIn and Quora—it could lead to new contacts and leads.
  • Integrate into Your Marketing Mix
    Don’t leave opportunities on the table; explore how you can extend your marketing effort by integrating social elements into your PR, events and customer support activities.
  • Measure What Matters
    Distill social media measurement down to core metrics that your company is already measuring that have history behind them. When you show what social media is or isn’t delivering there is a conversation that can take place.

Want more advice like this? Grow Social Marketing offers social media training sessions at your office, via Skype, online or phone.  Our expert presenters will provide your business with everything needed to get your brand vested in social media.  New ideas that you can implement immediately to improve your social communications—and bottom line results.

Contact Us today and let’s get started!