Why Social Media Marketing is Critical to Your Marketing Strategy social media marketing business

Think of your sales pipeline as a funnel. Focusing your social media marketing efforts for the top and middle of the sales funnel will increase awareness, consideration and conversions. With over eight years of in-depth expertise in social media and digital marketing for business, we’ve proven that it works. We can help you utilize social marketing to give your audience valuable, quality & engaging content that is sharable with others. We will establish your business as the expert in your field. Managed effectively, this will equate to lead generation, conversions and ultimately, sales!

How?

Based on your business goals and objectives, we will discuss which social media tools you will use. For example:

  • Twitter
  • Google+
  • Facebook – Digital Ad Campaigns, Facebook Events, Groups, Check Ins and Deals
  • Pinterest
  • LinkedIn
  • Blogging
  • YouTube and Videos
  • Email Marketing with Constant Contact – Grow Social Marketing is proud to be a Constant Contact Solution Provider.  Get your free trial today!
  • Digital Media
  • Online and Offline Press Releases

And, which social media online communities you should establish your presence and how to effectively listen, engage and participate in the communities. The big 5 are Facebook, LinkedIn, Twitter, Google+ and Pinterest.  However, there are hundreds of online communities. It’s simply not practical to try and participate in all of them.  What is key: know your customer, audience, where and when they spend their time online. Pick 3-4 online communities, set up and establish your brand presence.  Spend 5-10 hours weekly engaging with your target audience through these channels.

An ideal social media strategy depends on your business, goals and objectives, time and resources. What is important to consider in your marketing plan is that social media tools and communities are the best opportunity for you to connect with customers and prospects, using multiple touch points and media outlets.

This requires ongoing time, management and effort. A successful social media plan equates to 5-10 hours per week. If that is not feasible for your business, consider hiring an expert like Grow Social Marketing.

With the plethora of social media options, Grow Social Marketing ensures that you tackle the right channels with the right content. Grow Social Marketing will work with your company to navigate the fast-changing world of the social web to help your company improve customer relationships and increase sales.

Contact Grow Social Marketing today!